London-based MD Consulting has joined seven other independent PR agencies, based on five continents, with the aim of delivering high-quality PR, communications and strategic advisory services to clients in the fintech industry around the world.
The alliance is said to enable member agencies to offer their local clients a 'global perspective on the fast-moving fintech industry', as well as the 'collaborative servicing of clients operating across geographies'.
The member agencies are:
- MD Consulting – London
- Manzer Communications – Austin, USA
- Norfico – Copenhagen, Denmark
- Vested – New York, USA
- Nobiletec – Sao Paulo, Brazil
- Bowlah PR – Singapore
- Honner – Sydney, Australia
- Spicetree Communications – Tel Aviv, Israel
The idea for the network originated in Copenhagen earlier this year from Kristian T. Sørensen and Michael Juul Rugaard, partners at Norfico - the first dedicated fintech advisory and PR agency in the Nordics.
Juul Rugaard said: "We firmly believe that the key to creating real value for our customers is to specialise and maintain deep industry knowledge. It becomes especially evident in highly sophisticated and complex industries like fintech."
Martina Doherty, managing director at MD Consulting, said: "PR & Marketing professionals can sometimes struggle implementing campaigns outside of their ‘home’ geography – after all, we have spent our careers building up relationships locally. However, when clients operate their businesses across geographies, they often expect PR and marketing campaigns to mirror that.
"Through membership of this network, agencies will be able to offer clients an improved level of service outside their ‘home’ geography, safe in the knowledge that there are partner agencies within the network ready to advise, assist and share relationships when needed. This is not only a good thing for member agencies – it is a benefit to clients."
