One PR man, two guv'nors: why PR pros should treat journalists like clients

The client isn't a PR professional's only master, but how do you know what journalists and editors want if you don't get to know them?

by Benjamin Thiele-Long
In PR, you must serve two 'guv'nors': The client and the journalist, writes Benjamin Thiele-Long
In PR, you must serve two 'guv'nors': The client and the journalist, writes Benjamin Thiele-Long

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