Breakfast Briefing: The 8 stories PR pros need to know on Wednesday morning, 11.30.2016

New on Wednesday morning: Golin hauls in Essilor of America account; Trump plans first press conference as president-elect.

New this morning: Essilor of America, the maker of Transitions and other optical lenses, has picked Golin as its PR AOR. The work is initially focused on the U.S., but could expand internationally. Golin’s Gary Rudnick called it the firm’s most significant new account win of this year.

Today in Trump tweets. President-elect Donald Trump tweeted Wednesday morning that he will hold a press conference, his first since being being elected, on December 15 to discuss leaving his business "in total" to focus on the presidency. The announcement comes after a string of stories on how potential conflicts of interest could arise from his international business ties.

While we’re on the subject…Is it newsworthy every time the president-elect tweets? And are his tweets reflections of policy or just a stream-of-consciousness reflection of whatever is on his mind at the moment? Several Republicans shrugged off Trump’s Twitter habit while talking to BuzzFeed.

Samsung to disclose what went wrong by end of year. The South Korean technology giant is expected to release a report detailing what went south with the production of the Galaxy Note 7 smartphone by the end of this year, according to media reports. The company eliminated the product after several instances of it catching on fire this fall.

Arrests at Fight for 15 protests. Dozens of demonstrators were arrested around the country on Tuesday at Fight for 15 rallies, which demand a $15 hourly minimum wage for employees. Demonstrations took place in Chicago, Los Angeles, Kansas City, and other cities.

About face. After a dinner of frog legs — there’s a "drain the swamp" joke here somewhere — former Republican standard bearer Mitt Romney issued a change-of-heart statement to the press, saying President-elect Donald Trump is "the very man who can lead us to that better future." The meeting at the tony Jean-Georges restaurant in New York City took place amid speculation about who Trump will pick for secretary of state, and months after Romney called him "a fraud." There were memes.

Kellogg pulls advertising from Breitbart. The maker of Pringles, Pop-Tarts, and other products became the latest company to pull advertising from the controversial website, telling USAToday, "We regularly work with our media buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company." Critics have said the site contains sexist and anti-Semitic content. Pharma company Novo Nordisk and eyeglass-maker Warby Parker have also discontinued advertising on Breitbart.

De Blasio comments on consultancy’s work. New York City Mayor Bill de Blasio pushed back on allegations of impropriety in his administration’s relationship with BerlinRosen and principal Jonathan Rosen, who has aided the mayor in several initiatives dating back to his election. De Blasio dismissed the criticism on Tuesday, telling WNYC, "Everyone who holds high office has advisers."

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