DIARY: Guinness World Record series nets more PR aid

The Guinness World Record series has taken on its second PR agency in a month.

Following last month's selection of MacLaurin to publicise the 2003 edition of the Guinness World Records books (PRWeek, 8 March), the Gullane Entertainment-owned brand has hired The Outside Organisation to promote the Guinness World Records British Hit Singles Book.

The obvious joke then is to query what the record is for the most agency hires in a month (and why this honour does not feature in Guinness's esteemed publications)?

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