PRCA launches enquiry into why political polling is now so wide of the mark

The PRCA has launched an enquiry into political polling and predictions to assess why these industries got the result wrong after recent election results in the US and the UK.

by Ian Griggs

The election results in the UK and US have eluded pollsters (pic credits: Cameron: James Gourley/REX/Shutterstock, Trump: Allocca/Starpix/REX/Shutterstock, Farage: Isabel Infantes/REX/Shutterstock)

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