INTERNATIONAL: Unilever Australia appoints The Haygarth Group
SYDNEY: Unilever Australia has handed The Haygarth Group the PR
business for its Continental Cup-a-Soup range. Unilever initially
appointed Haygarth last August to its Continental pasta-snack range and
to a side-dish range last November. Unilever is planning a comms push
for its Continental brands, including a campaign for Cup-a-Soup,
including consumer sampling and PR.
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