Watch: Asda takes mannequin challenge to tell the world it is shunning Black Friday

Asda's PR team has harnessed the power of the mannequin challenge to tell the world it will again not be taking part in Black Friday this year.

Asda has produced a spoof video based on the widely publicised footage from its Wembley store in 2014, where customers rushed for bargain TVs. In the spirit of the mannequin challenge, everyone is completely still.

Black Friday takes place tomorrow (25 November) and is expected to see many retailers offer discounts.

Russell Craig, media relations director for Asda, said; "Last year we said that we were stepping away from Black Friday because, as much as we had developed a well-organised and executed event the feedback from our customers was clear that they didn’t want the pressure of a ‘flash sale’ and preferred to know we were offering low prices throughout the festive season.

"There are only so many ways you can make that message interesting for people – so we decided to have a bit of fun this year and get some of our colleagues involved in a mannequin challenge that we hope will both amuse and inform."

PRWeek was sent information on the stunt from Asda’s in-house PR team. Earlier this year Asda confirmed to PRWeek that it had served notice on its contract with Freud Communications, with the company saying "the time is now right to look at our mix of in-house and agency support".

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