Watch: John Lewis recreates Christmas campaign films in Lego

John Lewis will today recreate iconic scenes from its last five Christmas campaign films, made entirely from Lego, at its flagship Oxford Street store.

John Lewis and Lego building company Bright Bricks used 9,400 bricks in total for scenes from adverts including Buster the Boxer, Man on the Moon, Monty the Penguin, The Bear and the Hare and The Snowman’s Journey.

The best parodies of John Lewis' #BusterTheBoxer Christmas campaign

Harry Boughton, Toys Buyer at John Lewis said, "Lego is one of our most enduring brands and is always a Christmas bestseller for us. We hope that these amazing displays will make our customers smile in the lead up to Christmas."

Both brands have featured heavily in the news as the Christmas period approaches.

John Lewis has made its traditional pre-Christmas waves with its latest campaign film, which is leading the charge among retailers for talkability and views.

Meanwhile, Lego pulled out of a promotion with the Daily Mail following pressure from the #StopFundingHate group, which is also targeting John Lewis.

For all of PRWeek's Christmas campaign coverage in one place, click here

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