PRWeek has learned that a number of UK agencies were sent a request for a proposal last week for an interim UK and Ireland destination marketing and PR brief, to be in effect from December 2016 until June next year.
The deadline for responses is 30 November.
The board then wants to put into place a new global PR structure across all its major markets, effective from the start of the next Kenyan financial year in July 2017, PRWeek understands.
The agency's MD Jonathan Sloan said the firm would bid for the interim brief, and that if successful it would look to continue to work with the KTB under the new structure when details of this emerge.
The board expects 1.5 million visitors to arrive this year, a large increase on last year, following terror attacks in 2013 and 2015. Britain is likely to again account for more of those tourists than any other nation.
