Digital Edition: December 2016

Welcome to the Digital Edition of the December 2016 issue.

2016 Best Places to Work – Beyond salary, companies strive to build an environment that considers many important elements, including work-life balance, opportunities for career development and advancement, training, and office culture. PRWeek recognizes the best places to work across agencies and corporations that set the standard within the industry.

PRWeek Hall of Fame – Six giants of the communications industry – whose dedication, expertise, and influence continue to be felt by the next generation of leaders – make up the fourth class inducted into the PRWeek Hall of Fame.

Being honored this year are Margi Booth of M Booth; Lisa Caputo of The Travelers Company; David Drobis of Ketchum; Steve Harris of McGinn and Company, formerly of General Motors; John Onoda of FleishmanHillard; and Patrice Tanaka of Patrice Tanaka & Co., CRT/tanaka, and PadillaCRT.

Newsmaker – Jon Harris, SVP and chief communications officer, brings experience – and some of his colleagues – from the turnaround at Sara Lee/Hillshire Brands to his role at ConAgra, where he hopes to duplicate his success by restructuring and focusing on culture.

Brand Connection Panel – Inside-out brand building creates coveted lasting relationships with stakeholders. Industry leaders from GE, Mayo Clinic, Joe Smith – the brand consultancy of PadillaCRT, IBM, and Southwest Airlines emphasized how values and employees can be a brand’s greatest asset.

New Influencer – Zach King, who has a combined social media reach of 26 million, talks about working with corporate giants Coca-Cola, Crayola, Pixar, and Disney.

Download the Digital Edition now.


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