Breakfast Briefing: The 5 stories PR pros need to know on Monday morning, 11.21.2016

How Jon Harris is embracing his role as ConAgra's "chief enthusiasm officer."

New from PRWeek: Jon Harris, who could be called the "chief enthusiasm officer" at ConAgra, is looking to draw on his experience from Sara Lee and Hillshire Brands to engineer a turnaround at the company. Social media influencer Zach King on the kinds of content that work for him and those that don’t.

The weekend in Trump tweets. President-elect Donald Trump had a busy weekend interviewing prospective cabinet members, but not so busy that he didn’t have time to tweet complaints about the political statement made to Vice President-elect Mike Pence by the cast of Hamilton, as well as Saturday Night Live. As it sorts out positions, the incoming Trump White House is also reportedly hiring a spokesperson for first lady-to-be Melania Trump.

How Obama could be a different kind of ex-president. President Barack Obama said at a press conference in Peru on Sunday that he’ll be respectful of President-elect Trump and won’t sweat the small stuff, but will be critical if big-picture American ideals are threatened.

How Snapchat is creating buzz for Spectacles. Recode goes inside how Snapchat is creating social media buzz and the image of unquenchable demand for Spectacles. One key is getting media coverage every time a new vending machine appears selling the video-recording glasses.

The fight against fake news. Facebook CEO Mark Zuckerberg acknowledged on Friday that his company could do more to stop the spread of fake news on its platform, hinting it could use warning labels and other techniques to stop its proliferation. New York Times: How fake news goes viral: A case study; Richard Edelman: "The ultimate question for PR executives remains when to intervene and when to let a story run its course and die of its own weight." Jim Rutenberg: Zuckerberg and Facebook must defend the truth; CNET: How to avoid getting conned; Forbes: How fake news might hurt Facebook’s earnings. 

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