Breakfast Briefing: The 6 stories PR pros need to know on Friday morning, 11.18.2016

Delta's CEO on how to respond to a crisis.

(Image via Wikimedia commons, by Kentaro Iemoto from Tokyo, Japan - Delta A330-200(N855NW), CC BY-SA 2.0)
(Image via Wikimedia commons, by Kentaro Iemoto from Tokyo, Japan - Delta A330-200(N855NW), CC BY-SA 2.0)

New this morning: Our Q&A with Delta CEO Ed Bastian on how to respond to a crisis while maintaining transparency; Lucas van Praag on how you should handle the CEO going behind your back; and Katrina Gay, national director of communications and public affairs for the National Alliance on Mental Illness, on how PR can eliminate stigmas.

Brands embroiled in Trump-related controversies. President-elect Donald Trump took credit Thursday night for Ford deciding to keep a plant open in Kentucky instead of moving it to Mexico. The problem? Ford said it never had any plans to close the plant. Meanwhile, #TrumpCup trended on Twitter on Friday morning after a Starbucks customer said his service was intentionally delayed after he requested "Trump" be written on his cup. A video tells a different story, showing him insulting the barista and calling her "trash."

Volkswagen to cut 30k jobs. The automaker and its unions agreed to eliminate 30,000 positions at its flagship Volkswagen brand. The job cuts will affect workers in North America, Brazil, and Argentina. Executives from the company have scheduled a press conference for Friday.

Miller caught fibbing about Trump registry plans. Jason Miller, reportedly in the mix to be Donald Trump’s press secretary, said in a statement Thursday that Candidate Trump "never advocated for any registry or system that tracks individuals based on their religion." However, video evidence taken in Iowa in late 2015 shows the now-president-elect doing just that. Earlier this week, a Trump transition team adviser said the administration would consider such a system.

Obama criticizes proliferation of fake news. Speaking at a press conference on Thursday with German Chancellor Angela Merkel, President Barack Obama criticized the spread of fake news on social media, specifically Facebook. "If we are not serious about facts and what’s true and what’s not, if we can’t discriminate between serious arguments and propaganda, then we have problems," he said, via The Guardian.

Dorsey apologizes for white supremacist ad. Twitter CEO Jack Dorsey tweeted a mea culpa on Thursday after his platform ran a promoted tweet from a white supremacist group earlier this week. He blamed Twitter’s automated advertising system for the tweet running. 

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