LOS ANGELES: Lagrant Communications has launched an arts and culture practice, led by Paulo Lima, head of the firm’s Hispanic practice.
Lima is taking on the role of SVP and chair of the arts and culture unit alongside his other position in the Hispanic practice. A 12-year veteran of the firm, Lima has a background in the arts, with degrees in theater and performance.
Lagrant CEO Kim Hunter said the impetus for launching the practice was the desire to align the firm’s CSR initiatives and practice areas.
"Our CSR initiatives are education, particularly college education, healthcare, and arts and culture," he said. "We aligned the firm’s CSR initiative with our expertise and are capitalizing on the passion we have in arts and culture."
The firm has worked extensively in the arts and culture industry in the Los Angeles region over the past 15 years, Hunter added. Its clients include the Center Theatre Group, the Wallis Annenberg Center for the Performing Arts, and the Roy and Edna Disney/CalArts Theater.
Lagrant, a marketing communications firm focused on the black, Latino, and LGBTQ audiences, also started a health and wellness practice in September led by Keisha Brown, who was promoted to EVP and chair of the group.