SAN FRANCISCO: Transit app Moovit has hired Steve Swasey as VP and head of global communications.
His first day at the company will be November 28.
Swasey will be based in Moovit’s San Francisco office, reporting to cofounder and CEO Nir Erez and sitting on the executive committee. He is tasked with strategic positioning and messaging for the company worldwide.
Swasey will be responsible for editorial media relations, op-ed writing and placement, speaking engagements, Moovit’s conference attendance and exposure, and influencer engagement via paid, owned, and earned channels. He will also focus on internal communications.
Moovit, which was founded in 2012, has 45 million users largely in Europe and Latin America. Swasey said it was "instrumental" in helping Rio de Janeiro manage public transit during the 2016 Summer Olympic Games, but it has not yet made a splash in the U.S.
"They created my role and wanted it based in the U.S. because Moovit has done well in other countries," said Swasey. "A lot of my focus is raising the profile of Moovit in the U.S."
Swasey is joining Moovit after a short stint at online lending marketplace Lending Club. He started at the company as SVP of corporate communications in January and left in May at the same time founder and CEO Renaud Laplanche resigned. Laplanche’s resignation followed an internal review that found that his company sold $22 million in loans to an investor, despite the fact that those loans were not up to the investor’s criteria, according to the Los Angeles Times.
"My job changed and the goals of the company changed from building an iconic brand to defending the company," said Swasey. "It was not the right job for me, but I had a good exit."
Last year, Swasey left Kabam after nearly four years at the mobile game developer. His exit came a little more than five months after he was promoted to his most recent position as SVP and head of global corporate communications amid a corporate shift to "fewer, bigger, bolder" products.
Before joining Kabam, Swasey served as Netflix’s VP of corporate communications for seven years and held roles at Oracle's PeopleSoft, Tri-Valley Growers, E&J Gallo Winery, and Ketchum.