Broadcast television is 80 years old and PR must harness the medium for the digital age

It was 80 years ago this month when Elizabeth Cowell spoke the famous words: "This is direct television from the studios at Alexandra Palace" - the first high-definition television service of its kind, from the BBC.

by Howard Kosky
PRs should master the broadcast medium in the digital age, writes Howard Kosky
PRs should master the broadcast medium in the digital age, writes Howard Kosky

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