Deirdre Latour, GE's CCO, talks about earning a seat at the C-suite table

Each division has a clearly defined area of expertise, and overcoming the urge to "always have an answer" is necessary to finding the correct solution to a problem, Latour said.

In a presentation at this year's PRWeek Conference, GE's CCO Deirdre Latour, along with her colleague, CMO Linda Boff discussed the importance of creating an open dialogue within a company.