GE's CMO Linda Boff: Success is all about good communication

At the 2016 PRWeek Conference, the GE marketing executive explained how open communication is the key to aligning teams within a company.

General Electric CMO Linda Boff attributes her success to the long-standing relationship with friend and colleague, and GE CCO, Deirdre Latour, both under the leadership of GE’s vice chair Beth Comstock.

Here Boff explains the powerful effect of merging the marketing and comms team together as part of the company's overall integration strategy. 

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