The best parodies of John Lewis' #BusterTheBoxer Christmas campaign

Parodies of the John Lewis Christmas campaign are becoming as much of a Christmas tradition as, well, the John Lewis Christmas campaign. Here are PRWeek's favourite spoofs of the season so far...

Pooch & Mutt's diva doggie

Pooch & Mutt, in conjunction with PR and publicity agency EMERGE, produced a documentary-style, behind-the-scenes video of John Lewis' all-conquering #BusterTheBoxer campaign. However, in the dog treat company's version, the hound is a high-maintenance 'movie star' who is far more interested in the tasty morsels on offer than expending unnecessary energy bouncing on a trampoline.

MyVoucherCodes' #BudgetBuster

For the second year on the bounce, PR agency Frank and a team of students created a discount version of the ad for its client MyVoucherCodes, which it said cost £600 and was put together in six hours, versus the original's £6m budget and six month production process. Click to see last year's effort.

The Poke goes bespoke

Comedy website The Poke is also making a tradition of creating parodies. After last year's Star Wars-themed spoof, 2016's parody is said to have taken four hours to make, and cost less than the price of a John Lewis trampoline. It recasts the cute critters in John Lewis' original as undesirable vermin.

(Fun fact: The website's co-founder is James Herring, also the boss of the agency Taylor Herring, which has been publicising The Poke's spoof.)

BBC Three goes downbeat

BBC Three created a simple parody, which it posted on its Facebook page, by reversing John Lewis' effort, and re-interpreting the story.

Tennent's: Meanwhile in Scotland

Scottish beer Tennent's Lager's spoof was released on YouTube with the simple description; 'If the John Lewis ad was filmed in Scotland...'.

You ain't seen nothing yeti

Perhaps the biggest brand to jump aboard the John Lewis parody bus this year, an Argos spoof features the colourful yeti from Argos' own Christmas ad this year. The spoof was created by CHI&Partners.

Redshirt goes grumpy

Independent film company Redshirt Films' parody brings back the sombre tone of previous campaigns. Redshirt Films said it fixed the ad so that anyone who was upset about the 2016 instalment's upbeat sentiment can be "as miserable as they seem to want to be".

That lot Trumps the retailer

A topical version here from social agency That Lot - mashing up segments from the John Lewis advert with scenes from this week's second-biggest news story, the US presidential election.

Jablonka schools the experts

Can it really be considered a parody if it happened before the real thing? Who knows. Anyhow, student Nick Jablonka caused quite a stir earlier this week, when his A-Level Media Studies coursework, which had been uploaded to YouTube in the summer, suddenly fooled many people into believing it was the real thing.

It has now been viewed more than 1.2m times on YouTube, reported across the national press, and landed him the offer of a job at the PR agency W.

The real thing

Finally, bringing you back to reality, here's the real thing in all its glory. Click to get the lowdown on the campaign.

2015 versions

If you've scrolled this far, chances are you'll also want to check out last year's parodies.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Recommended for you

Recommended for you

Explore further