Breakfast Briefing: The 6 stories PR pros need to know on Wednesday morning 11.9.2016

Get used to hearing it: President-elect Donald Trump.

President-elect Donald Trump. The Republican candidate beat Hillary Clinton by an Electoral College tally of 276 to 218, stunning a political and media establishment that had largely predicted an easy Clinton win. Republicans held on to the Senate and the House of Representatives.

What happened next? Overseas financial and futures markets began to plunge on the news, though Trump’s more-gracious-than-expected victory speech calmed them somewhat. (Clinton did not address supporters after calling Trump to concede). Protesters took to the streets on the West Coast. Instagram users voiced their disapproval by posting black squares. Canada’s immigration site crashed. Donald Trump updated his Twitter bio.

The morning after. WPP chief Martin Sorrell called the election results "effectively a second Brexit" on Wednesday morning, telling Business Insider the Trump win "leaves many surprised, including the markets and me." Marketing and media executives overseas were baffled. HSBC warned investors "look out below."

What else happened. Voters in three states approved recreational marijuana initiatives. John McCain won a sixth term in the Senate. Evan Bayh lost in Indiana. Kamala Harris won a Senate seat from California. Four states voted to raise the minimum wage.

But what happened?! PR executives reached by PRWeek on Monday unanimously predicted a Clinton victory. So what happened? New York Times: News media again misreads America’s complex pulse. Wall Street Journal: ‘Deplorables' rise up to reshape America; Washington Post: The media didn't want to believe Trump could win so they looked the other way. Politico: How could the polling have been so wrong? Vice: Everyone was wrong.

Lost in election results. In the latest blow to Theranos, former partner Walgreens sued the healthcare technology company for $140 million in damages, claiming the company breached its contract with the drug-store chain. 

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