In brief: Fleishman bulks up corporate team, Good Relations launches influence division, Smith joins Reputation Institute

Fleishman bulks up corporate team, Good Relations launches influence team, Smith joins Reputation Institute and more from PRWeek UK.

Fleishman bulks up corporate team

Depali O'Connell has joined FleishmanHillard Fishburn as an associate director in its corporate comms practice. She had been at Teneo Blue Rubicon and its forerunner Blue Rubicon for a decade. She reports to Stephanie Bailey, corporate team head, who has also promoted Paul Afshar to the role of director. He had been an associate director, having joined the agency from Fishburn, when it merged into Fleishman in late 2015.

Good Relations launches influence team

Good Relations has launched Good Influence, an influencer marketing division to aid clients with identifying, delivering and measuring influencer marketing strategies. It is led by Joe Friel, who joined the firm last month, having previously worked at Social Circle. Good Influence has developed its own algorithm to support the efforts of its team, which includes staff who are themselves influencers, such as beer writer Mark Dredge and parenting blogger Henry Elliss.

Smith joins Reputation Institute

Reputation research and advisory firm Reputation Institute has appointed Marcus Smith as MD. Smith was previously global corporate comms VP at Virgin Media owner Liberty Global. He had joined Liberty Global in 2013 from Weber Shandwick, where he spent 18 years, latterly as head of international affairs. Liberty's comms team now includes former Boris Johnson adviser Guto Harri.

Tech accessories firm appoints Dynamo

Knomo, the London-based supplier of laptop bags and other accessories, has appointed Dynamo PR as it targets expansion in the US. The brand recently secured £3m in funding and has signed partnership deals with US retailers including Macy’s, Saks Fifth Avenue and Anthropologie. Dynamo was appointed after a competitive pitch.

Byfield appoints head of digital

Legal and litigation PR firm Byfield Consultancy has appointed Emma Maule, who previously lead social media strategy at the Law Society, as head of digital. Byfield said Maule would spearhead digital and content marketing for Byfield’s clients, and provide wider PR and account management support to clients.

PrettyGreen to promote Christmas event

PrettyGreen will be working with London Bridge City - an organisation representing several commercial and retail properties around London Bridge, to publicise a month-long series of events called Christmas By The River. The agency previously worked on the London Bridge City Summer Festival.

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