The Mannequin Challenge is the latest craze to sweep the internet, and instead of standing still, brands have quickly capitalized on the trend.
The challenge appears to have started in late October, when the first tweet with the hashtag #MannequinChallenge was posted. The tweet includes a video clip of a group of students at Edward H. White High School in Jacksonville, Florida, posing on top of a table, as still as statues.
Since then, sports teams, media outlets, universities, and celebrities such as Beyoncé have also taken part.
Even Democratic presidential nominee Hillary Clinton got in on the fun, turning the challenge into an Election Day message: "Don’t stand still. Vote today." In the video posted on Tuesday morning, a camera panned through Clinton’s campaign airplane showing the former secretary of state and her staff, including longtime aide Huma Abedin and the candidate’s husband, former President Bill Clinton.
Don't stand still. Vote today: https://t.co/jfd3CXLD1s #ElectionDay #MannequinChallenge pic.twitter.com/4KAv2zu0rd
Here are nine brands taking part in the fad.
Target
Are we doing this right? #MannequinChallenge pic.twitter.com/lKj1UrmDPF
— Target (@Target) November 7, 2016
Denny's
#mannequinchallenge or #dennyswestworld ? pic.twitter.com/SgTmQ0lO2Q
— Denny's (@DennysDiner) November 7, 2016
Sprite
Our lawyers said we couldn’t do a #mannequinchallenge so we’ll ask you ...do you wanna do a #mannequinchallenge for us? #WannaSprite pic.twitter.com/5DsQV180nc
— Sprite (@Sprite) November 8, 2016
Coca-Cola
We guess this is what happens when you're TOO refreshed on @CollegeGameDay. #MannequinChallenge pic.twitter.com/baofy72OKB
— Coca-Cola (@CocaCola) November 5, 2016
Pixar
"Andy's coming!" #MannequinChallenge pic.twitter.com/a9w2gqZwiK
— Disney•Pixar (@DisneyPixar) November 7, 2016
Shopify
Our mannequins were up to the challenge. Learn more about our VR Thread Studio » https://t.co/7tHRFa59Jr #MannequinChallenge pic.twitter.com/WsvunKsElo
— Shopify (@Shopify) November 8, 2016
Chubbies
Of all people to mess up a #mannequinchallenge #chubbies pic.twitter.com/pJwVO2dMSE
— Chubbies (@Chubbies) November 8, 2016
Diply
Hendrick Motorsports