The One Sweet World campaign, which features a track composed by Cocks, reinforces the message that an inclusive and welcoming society starts with a belief that we all deserve respect, regardless of background.
Max De Lucia, music producer and head of brands at Adelphoi Music, said: "This was a great opportunity to create something very special that immerses the audience in reflection and captures the cultural relevance of this important and timely issue."
The politically themed animation depicts a parallel universe inhabited by fruits, in which a Cherry attempts to unite Coneville, a town dominated by the lemons and the Lemon Party.
"We feel that the story speaks to a growing group of people who are disenfranchised from politics and want a new, inclusive narrative for society," said a statement from Nice & Serious.
The animation launched on social media and YouTube earlier this month, with a reach of "tens of millions" across Europe, the agency added.
Unity and hope trumps fear and hate, y'all ???? Our latest @benandjerrys production ?? https://t.co/K9sK9ePRRy
— Nice and Serious (@niceandserious) 7 November 2016
