Watch: Taylor Herring gets kids to explain the news to promote The Week Junior

Taylor Herring is producing a series of films to promote The Week Junior, using children who read the magazine to explain the big stories of the day.

The PR firm, which has just won the new account, is working alongside The Week's editor Anna Bassi and Dennis Publishing comms director Jerina Hardy, to drive further interest in the children's magazine, which was launched at the end of last year.

In the videos, the children discuss a variety of topics such as Brexit, the devaluation of the pound and the US presidential election (below).

Taylor Herring managing partner James Herring said: "Working on content for a generation that have grown up with unlimited access to information will be extremely challenging, but a load of fun."

Following a competitive pitch, the agency has been tasked with achieving national and regional media coverage, as well as driving engagement across social media. It is also looking to drive subscription gifts in the run up to Christmas, Herring said.

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