LAS VEGAS: UFC has promoted Lenee Breckenridge to VP of communications.
Effective November 13, Breckenridge will oversee communications efforts for the fighting organization’s more than 40 events a year and serve as its spokesperson. Some duties from her previous role will carry over to her new position, such as brand-building efforts for the organization’s athletes, including Ronda Rousey, Conor McGregor, and others.
Breckenridge has helped Rousey secure appearances on The Ellen DeGeneres Show and the cover of Sports Illustrated, which called her "the world’s most dominant athlete," the organization said in a statement.
A UFC representative could not be immediately reached for comment.
Prior to joining UFC in January 2014, Breckenridge was a VP at Ketchum Sports & Entertainment. She has also worked at Rogers & Cowan, Warner Bros. Television, and CBS Television Studios, according to her LinkedIn account.
WME/IMG bought the mixed martial arts organization for $4 billion in July. UFC brought in more than $600 million in gross revenue in 2015, according to reports, and a profit of nearly $158 million. Its roster has more than 500 athletes.
Prior to its merger with William Morris Endeavor, IMG Worldwide acquired Catalyst PR in early 2013.