Breakfast Briefing: The 6 stories PR pros need to know on Wednesday morning, 11.2.2016

Russia is looking for a lot of PR agency help to improve its image in the West. Does it stand a chance?

(Image via Wikimedia Commons, by Alexandergusev,, CC BY-SA 3.0)
(Image via Wikimedia Commons, by Alexandergusev,, CC BY-SA 3.0)

Russia looks for PR help to smooth things over with the West. The Russian government could hire as many as four leading PR agencies as soon as the end of this year to improve the country’s image in the West. Fees could be as high as $50 million a year. However, some are skeptical about the Kremlin’s planned image-boosting push amid allegations of tampering in the U.S. presidential election, sports doping scandals, and other issues. (Are you? Go here to take our poll).

Erin Johnson back at work at JWT. The creative agency’s chief communications officer, who filed a discrimination lawsuit against its former CEO, Gustavo Martinez, is returning to work on Wednesday, reporting directly to Martinez successor Tamara Ingram. Johnson has been on paid leave since filing her lawsuit on March 10.

Leading Wednesday morning’s news cycle: Two officers killed in Iowa. Two police officers in central Iowa were shot and killed while sitting in their patrol cars early Wednesday morning in what officials are calling "ambush-style" attacks. The suspect was still at large as of 7 a.m. EST.

More questions after latest FBI document release. The FBI raised more eyebrows on Tuesday when it published more than 100 pages of documents about its investigation into former President Bill Clinton’s pardon of fundraiser Marc Rich in 2001. The surprise document drop took place as Democrats are fuming about FBI Director James Comey’s letter to Congress last week about the bureau’s renewed investigation into emails related to Hillary Clinton.

Green coffee cup causes outrage. Starbucks debuted a green, pre-election "unity" cup on Tuesday. Innocent enough, right? But in the latest sign that nothing is normal this election season, some customers threatened on social media to boycott the chain, accusing it of over-the-top political correctness.

Campaign trail roundup with six days to go: Bloomberg: Clinton holds four-point advantage with independents; NBC News: Clinton’s path to 270 electoral votes appears unchanged; Washington Post: Trump is back on script. Will it last?; CNN: Libertarian VP candidate Bill Weld "vouches" for Clinton; New York Times: Black turnout is down in early voting, a bad sign for Democrats; BuzzFeed: RNC tries to distance itself from Trump’s "rigged election" claims; Wall Street Journal: Tight race come with change in ad-buying tactics. 

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