WASHINGTON: Burson-Marsteller has named Henry Engleka as chair of its U.S. healthcare practice.
He has replaced David Zitlow, who recently joined Spectrum Science Communications as head of health technology and the firm’s Chicago office, starting on Monday.
"We have a real opportunity, particularly with me in Washington, to reenergize the policy work we’ve done in the past," Engleka said. "The priorities are to continue to build on the great work we’ve done in pharma and take advantage of the strong tech practice and strong public affairs and policy practice."
Based in Washington, D.C., he is reporting to U.S. CEO Michael Law, who praised Engleka’s diverse healthcare background, including work with pharma, health tech, and health policy clients.
"For those three reasons, [Engleka] is a perfect fit for the firm," Law said. "Healthcare is a big priority for our business."
Engleka joined Burson after a year consulting for the John Theurer Cancer Center at Hackensack University Medical Center. Previously, he led the New York health and wellness team at Porter Novelli and was CEO at healthcare consultancy P4 Strategy Group. Engleka was also principal and MD of the New York office of Widmeyer Communications and COO of the Mt. Carmel Guild Behavioral Health System.
Last month, Burson brought on Mike Fernandez, former chief communications officer at Cargill, as chair of global corporate and finance practice.