Breakfast Briefing: The 8 stories PR pros need to know on Monday morning, 10.31.2016

Good results for WPP's PR and public affairs agencies in Q3; The latest Health Influencer 50 honorees.

The PR and public affairs firms in Martin Sorrell's WPP earned 5% like-for-like revenue growth in the third quarter.

Health Influencer 50: PRWeek and Medical Marketing & Media revealed numbers 11 to 20 on the list on Monday morning. Go here for the full roster of honorees and check back Tuesday morning to see who made the top 10.

Positive quarter for WPP PR firms. The London-based holding company said Monday morning that its PR and public affairs shops reported a 5% like-for-like revenue increase in the third quarter. WPP called out Cohn & Wolfe, Finsbury, SJR, and Hering Schuppener for strong performances in the period.

Dems push back against Comey. Hillary Clinton’s campaign spent most of the weekend pushing back against FBI Director James Comey, with Hillary Clinton saying his letter to Congress was "unprecedented and deeply troubling." Sixty-three percent of likely voters told an ABC News/Washington Post poll that the reopening of the FBI inquiry makes no difference to them, yet other measures show the race tightening nationally. Clinton’s team is also trying to use the bombshell FBI announcement to drive voters to the polls.

What to keep one eye on today: Peter Thiel holds D.C. press event. Donald’s Trump’s biggest supporter in Silicon Valley has a live-streamed press conference planned for this morning at 11 a.m. from the National Press Club. He’s expected to use the platform to defend his support for the Republican nominee.

Another social media first for Obama. The president sat for an interview with Peter Hamby, the host of the "Good Luck America" show on Snapchat, to endorse Hillary Clinton. The episode will be available for 48 hours starting at 6 a.m. on Tuesday morning.

P&G CEO sticks to the plan. David Taylor, the CPG giant’s chief executive for the past year, indicated he doesn’t intend to shake up the company, telling The Wall Street Journal he’s not planning to move away from the big brand, big ad budget model. "If you have superior-performing products and you communicate it well, you tend to win over time," he told the paper.

How not to act after a disappointing tie game. Washington Redskins VP of communications Tony Wyllie loudly put an end to a German TV station’s on-field post-game interview with kicker Dustin Hopkins, who missed a potential game-winning field goal minutes earlier. The Redskins played to a tie with the Cincinnati Bengals in London.

Publishers reconsider sketchy ‘around the web’ ads. Web publishers are having second thoughts about the rumor-mongering links that often appear at the bottom of story pages teasing the latest false celebrity death or cheating rumor. Rob Leathern, a board member at, told The New York Times that the links’ proximity to top news sites is "a pretty problematic state of affairs." 

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