• Skip to Content
  • Skip to Main Navigation
  • Skip to Information Links
  • Skip to Site Search
  • Skip to Footer
  • Skip to Accessibility Information
  • Home Page

Information Links

Haymarket Marketing Communications:

  • PRWeek
  • Campaign US
  • MM+M
  • 30-Day Trial
  • Register
  • Sign in
  • Search
  • Menu
  • US|
  • UK|
  • Middle East|
  • Asia

PR Week Global

  • Menu
  • Search

Main Navigation

Menu

Main Navigation

  • US|
  • UK|
  • Middle East|
  • Asia
  • News
      News
    • Agency
    • Breakfast Briefing
    • Consumer
    • Corporate
    • Healthcare
    • Media
    • Public Affairs
    • Technology
    Show
  • In-depth
      In-depth
    • Agency Business Report
    • Power List
    • Crisis Corner
    • Newsmakers
    • Women of Distinction
    • Bellwether Survey 2022
    • Hall of Fame
    • 40 Under 40
    • Salary Survey
    • Health Influencer 30
    • Best Places to Work
    • Career Guide
    Show
  • People in PR
      People in PR
    • Hall of Fame archive
    • Opinion
    • Newsmakers
    • Steve Barrett on PR
    • Don Spetner
    • Dashboard 25
    • Around the office
    • Pride in PR
    • CEO Focus
    • CMO Focus
    • Femme Forward
    • Pets in PR
    Show
  • Resources
      Resources
    • Ebooks
    • Digital Editions
    • Agency Business Report
    • Salary Survey
    • Campaign Case Studies
    • Bellwether Survey 2022
    • Cannes 2022
    • Dashboard
    • Podcasts
    • Webinars
    • Places to Be 2022
    • Contact Directory
    • Jobs
    • Renew
    • Subscribe
    Show
  • Events
      Events
    • Crisis Comms Conference
    • PRWeek US Awards
    • PRWeek 40 Under 40
    • Women of Distinction
    • PRDecoded
    • PRWeek Global Awards
    • PRWeek Purpose Awards
    • Healthcare Conference + Awards
    • Hall of Fame
    • Brand Entertainment Awards
    • Webinars
    Show
  • Jobs
  • Directory
  • Agency
  • Breakfast Briefing
  • Consumer
  • Corporate
  • Healthcare
  • Media
  • Public Affairs
  • Technology

  • Trending :
  • Crisis Comms Conference
  • Best Places to Work
  • PRWeek Awards
  • Healthcare Conference + Awards
  • Women of Distinction

Partner content

In partnership with

MSLGroup

MSLGroup Launches Influence Platform

Influence stands atop the new world of digital communications. To help clients master the capability, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched Conversation2Commerce, an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale.

by MSLGroup October 31, 2016

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn

New offering codeveloped with Publicis Communications and Publicis Media

Influence stands atop the new world of digital communications. In its rise, it has shattered the traditional world order in the communications industry, claiming new omnichannel powers and remarkable sales potential.

To help clients master the capability, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale. Called Conversation2Commerce, the offering puts MSLGROUP’s expertise in earned media and influence at the core and surrounds it with best-in-class expertise and technologies from Publicis Communications and Publicis Media.

"With consumer, media, and stakeholder influence now playing a critical role in decision-making, PR has earned a role at the center of marketing and strategic communications," said Arthur Sadoun, CEO of Publicis Communication. "By bringing together MSLGROUP’s earned expertise with Publicis’ shopper, media, and creative brands, we have been able to develop innovative solutions for enhancing the consumer experience and driving brand lift and commerce with a level of control, measurability, and targeting never before applied to earned media."

The new global solution headed by MSLGROUP’s chief influence strategist, Erin Lanuti, provides scalable services in influence identification, content and idea creation, targeting, amplification, and measurement. It features industry-leading performance marketing data, technology and analytics to make it more measurable, transparent and accountable for driving incremental impact, and ROI for brands. The offering will evolve with advancements in data, technology, and channels. It is being marketed through MSLGROUP, but also through Publicis Communications and Publicis Media.

MSLGROUP global CEO Guillaume Herbette said, "Under Erin’s leadership, we’ve put together an integrated cross-discipline solution that breaks down the traditional barriers that have held influence back from its rightful place at the heart of marketing and strategic communications. This global initiative has the potential to redefine how influence is used in marketing and communications. It already has driven great results for our clients around the world and we expect significant growth for the C2C business going forward."

MSLGROUP, in conjunction with Campaign and PRWeek has published an eBook – "How Influence Works in Brand New Ways" to define the industry trends that led to the introduction of C2C as well as to explain more about the platform itself. Download Here

Subject Tags:

  • United States

More...

  • MSLGroup Chicago consumer practice co-lead exits to launch startup

  • Unlocking the new power of influence

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Resources

  • The Future of Work

  • Dashboard 25

  • Crisis Comms Conference

  • Best Places to Work

  • PRWeek Awards US

  • Hall of Fame

  • Women of Distinction

  • Salary Survey

  • Health Influencer 30

  • Healthcare Conference + Awards

  • Purpose Awards

  • PRDecoded

  • Bellwether Survey

  • Changemakers

  • 40 Under 40

  • The Power List

  • Pride in PR

  • Brand Film Awards

  • Agency Business Report

  • Webinars

  • Find a Job

  • Podcasts

  • Subscribe to PRWeek

Resources

Up next:

State Farm Stadium will host the Super Bowl in just over a week. (Photo credit: Getty Images).

How PepsiCo is supporting Phoenix’s Hispanic-owned businesses ahead of Super Bowl LVII

Pinterest launches Black travel hub

Pinterest launches Black travel hub

Temple will lead Accenture Song’s metaverse projects.

Accenture brings on Magic Leap chief design officer to help lead its metaverse business

Sadoun is “confident” about 2023 following strong revenue growth in 2021 and 2022.

Arthur Sadoun: Publicis’ ‘profound transformation’ is paying off

Nick Fox

Stagwell and Sloane & Company hire former Virgin Group CCO Nick Fox

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

L-R: Meghann Curtis, John Files and Kate Olsen.

Weber Shandwick appoints North America public affairs, social impact and sustainability leads

(Photo credit: Getty Images).

Microsoft’s Frank Shaw on using Twitter to argue for Activision acquisition

Zuckerberg revealed the company's name change to Meta in October 2021 (Photo credit: Getty Images).

Mark Zuckerberg says 2023 will be ‘year of efficiency’

Publicis takes Working with Cancer pledge to the Super Bowl

Publicis takes Working with Cancer pledge to the Super Bowl


JOIN, SHARE, LIKE, FOLLOW US ON:

  • f
  • t
  • I
  • l
  • yt
About PRWeek
  • About Us
  • Contact Us
  • Editorial Calendar
  • Advertise
Subscribe
  • Subscribe to PRWeek
  • Newsletters
  • FAQ
Global
  • PRWeek UK
  • Campaign Asia
Haymarket © Haymarket Media Group Ltd. | Terms & Conditions | Cookie Notice | Privacy Notice | Cookie Settings
IPSO