Breakfast Briefing: The 6 stories PR pros need to know on Thursday morning, 10.27.2016

Health Influencer 50, part 2; One eye on Twitter earnings.

Breakfast Briefing: The 6 stories PR pros need to know on Thursday morning, 10.27.2016

Health Influencer 50, part 2. What do Doctors Without Borders executive director Jason Cone, Fitbit CEO chief James Park, and Truth Initiative CMO Eric Asche have in common? They’re all among the latest members of the Health Influencer 50 list, produced by PRWeek and Medical Marketing & Media. Go here to see the first 20 members of the list.

What to watch this morning: Twitter earnings. Expectations run the gamut from a "total disaster" (Fortune) to mildly optimistic (Forbes). What’s widely believed is the company will announce a significant number of layoffs. Here’s what to watch, via MarketWatch. Update: Twitter said Thursday morning in its third-quarter earnings report that it will trim 9% of its workforce. It earned $616 million in the period, better than expectations, but the ninth straight quarter of declining growth.

Bill Clinton’s role at Clinton Foundation scrutinized. The latest reveals from Wikileaks detail how former President Bill Clinton added to his own bank account while leading the Clinton Foundation, as well as Clinton aides’ pre-election jitters about the overlap. They also detail Teneo founder and longtime Clinton aide Doug Band’s communications with donors to the foundation.

Former Apple PR exec lands at SurveyMonkey. Teresa Brewer, who left Apple this summer, will join SurveyMonkey as head of communications at the end of this month, according to Business Insider. SurveyMonkey lets companies and individuals create personalized polls, and is partnering with NBC News on a tracking poll following this year’s presidential election.

Fox faces crucial personnel decision with Megyn Kelly. The star anchor’s future at the network is being scrutinized in articles in both The New York Times and The Wall Street Journal as one of Fox News’ first major post-Roger-Ailes decision. The Journal reported she could command a salary north of $20 million.

On the campaign trail: ABC News: Michelle Obama to team up with Hillary Clinton in North Carolina on Thursday; Bloomberg: Clinton team battles complacency in the final stretch; CBS News: Early voting trends in several states including Florida and North Carolina. 

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