"If you aren’t nervous about a decision, you aren’t pushing it enough," said Arby’s CMO Rob Lynch at the 2016 PRWeek Conference in New York earlier this month. "Every great thing I have done in my life, whether it was proposing to my wife, picking what college I was going to, or picking my career choice, has made me nervous."
Following his presentation, Lynch spoke candidly about the brand standing out in the competitive fast-food market and its "beef" with the former host of The Daily Show, Jon Stewart.