LOS ANGELES: Rogers & Cowan has hired Alisa Granz as EVP, leading its consumer practice, the firm said on Wednesday morning.
Rogers & Cowan noted in a statement that Granz developed the media relations strategy for Doritos’ Crash the Super Bowl campaign and has worked with brands including StubHub, Toms, Frito-Lay, and Activision.
Most recently, Granz was VP of communications and corporate affairs at Age of Learning. Previously, she was SVP and head of the West Coast brand marketing practice at Ketchum. Granz also worked at Golin for nearly two years and had an earlier stint at Ketchum, according to her LinkedIn profile.
Former Corbis Entertainment chief revenue officer Mark Owens joined Rogers & Cowan as CEO last November, succeeding Thomas Tardio.
