Breakfast Briefing: The 7 stories PR pros need to know on Tuesday morning, 10.25.2016

The first official edition of Trump TV aired on Monday night.

The first regular installment of Trump TV. (Screenshot via Facebook).

Trump TV debuts. The Trump campaign began a nightly news show of sorts on Monday night on Facebook Live. The show, hosted by conservative commentators and campaign staffers, will air every night at 6:30 p.m. from Trump Tower in New York. The first edition of the show, unsurprisingly, painted an optimistic picture of the election for the Republican candidate.

Tonight: The NBA tips off. The NBA’s schedule is set to begin tonight with the defending champion Cleveland Cavaliers hosting the New York Knicks. (The World Series will begin a half-hour later and a few hundred yards away). The league is planning to triple the amount of content it produces for Snapchat this year, as well as a weekly Discover channel.

Twitter to trim hundreds more jobs. The struggling social network could announce 300 job cuts, affecting about 8% of its workforce, as early as this week, according to Bloomberg. It eliminated 300 positions last year when Jack Dorsey took over the company as CEO.

More bad news for Obamacare. Healthcare insurance plan premiums for 2017 are rising by double digits — 25% on average — and fewer plans will also be available. Consumers can begin signing up for coverage at the start of next month.

Investors not optimistic about AT&T-Time Warner deal. The $84 billion acquisition is facing dual opposition from populist politicians and anti-trust regulators. Wall Street traders are also betting the deal will never come to fruition. Marketing budgets could be cut as a result of a combination, as well.

On the campaign trail: Hillary Clinton up 5 points in latest NBC News/SurveyMonkey tracking poll; Politico: Florida spirals away from Trump; Bar association calls Trump a "libel bully;" How Clinton is turning out black voters in North Carolina; Obama reads Trump’s mean tweets on Jimmy Kimmel Live.

Big surprise on Consumer Reports’ most reliable list. Buick became the first Detroit-based automaker to make the top three in the magazine’s ranking of most reliable vehicles in three decades. Toyota-owned Lexus was number one. Honda and Subaru both tumbled down the list

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