BOSTON: Digital marketing platform Falcon.io has chosen Red Lorry Yellow Lorry as its U.S. AOR.
Falcon.io, headquartered in Copenhagen, brought on Red Lorry Yellow Lorry to help expand its brand into the U.S.
The campaign will expand brand awareness and thought leadership for the company’s social media marketing platform. Red Lorry Yellow Lorry will also support Falcon’s U.S. growth goals and help recruit employees in its New York office.
"We liked that Falcon seemed to be a fast-growing company and hit the nail on the head with their platform," said Rob Ettridge, cofounder and director of client services at Red Lorry Yellow Lorry. "Marketing and advertising tech is an increasingly growing area for us. Everyone is wondering what they can do with all the data out there."
Michelle Barry, director of tech PR in Red Lorry Yellow Lorry’s Boston office, will lead a team of four on the account. They began work in September. PAN Communications was the incumbent on the account.
Falcon’s clients include L’Oreal, Carlsberg, Coca Cola, and Nintendo. The company was founded in 2010 and has offices in Copenhagen, New York, Berlin, and Budapest.