Breakfast Briefing: The 6 stories PR pros need to know on Monday morning, 10.24.2016

What's next in the AT&T-Time Warner deal.

(Image via AT&T's Facebook page).
(Image via AT&T's Facebook page).

Next steps for AT&T-Time Warner union. The $85 billion deal announced this weekend is expected to face significant regulatory scrutiny and it’s also prompting questions from competitors, lawmakers, and industry bodies. Disney’s Zenia Mucha: "A transaction of this magnitude obviously warrants very close regulatory scrutiny." Bloomberg: How a Martha’s Vineyard dinner sparked the acquisition. Recode: The ghost of AOL will haunt the AT&T-Time Warner deal. Another major acquisition: TD Ameritrade said Monday morning that it’s planning to buy Scottrade Financial Services for $4 billion.

About last night… How do you market the season premiere of a hit TV show when all of its characters’ lives are on the chopping block after a season-ending cliffhanger? Vanity Fair has a spoiler-free look at the campaign behind the season-seven debut of The Walking Dead.

Elon Musk answers questions on Mars. The SpaceX CEO held an Ask Me Anything Q&A on Reddit on Sunday night, taking users’ questions about rockets, propulsion, droids, and living on then surface of the Red Planet. The session attracted more than 5,000 comments.

New York governor appoints press secretary. Twenty-nine-year-old Dani Lever has been named New York Governor Andrew Cuomo’s new press secretary. Her predecessor, John Kelly, recently left for the private sector, according to the Daily News.

How Alibaba is getting ready for Singles Day. It’s using fashion shows, and a lot of them, to build anticipation for its biggest shopping day of the year, November 11. The company put on an eight-hour fashion show on Sunday featuring 80 brands, according to Fortune.

On the campaign trail. Hillary Clinton quietly reaches out to Republicans; Trump denies polling nosedive; Obama hits the trail in force for Clinton, down-ballot candidates; Trump gets first major newspaper endorsement; How Clinton is carefully courting Muslim voters. 

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