PRWeek's news editor Frank Washkuch leads with highlights from the third and final presidential debate that aired on Wednesday night and Diana Bradley talks about Excedrin's clever brand-integration using the #DebateHeadache hashtag.
Corporate reporter Sean Czarnecki goes over Samsung's response to its latest crisis, which some industry experts have called ineffective. Plus, how Frito-Lay is keeping up with trends and why Spong rebranded.
