Breakfast Briefing: The 5 stories PR pros need to know on Wednesday morning, 10.19.2016

What to watch tonight: The third and final presidential debate. Hillary Clinton and Donald Trump will square off in Las Vegas on Wednesday night. The two candidates are bringing respective lucky charms Mark Cuban and Malik Obama, the president’s half brother. Here’s what to watch, via NPR, USA Today, Fox News, and The New York Times, and here’s what moderator Chris Wallace should ask the candidates, according to Slate. Smart move: Excedrin bought the promoted hashtag #DebateHeadache on Wednesday morning.

Frito-Lay’s CMO on snack ‘personalization.’ Jennifer Saenz, the company’s SVP and CMO, chatted with PRWeek about how her company keeps up with the latest trends, such as spicy food or mash-ups with other brands, such as Cheetos Chicken Fries with Burger King or Doritos Locos Tacos with Taco Bell.

Keep one eye on: Tesla’s surprise announcement. CEO Elon Musk rescheduled the electric car brand’s latest announcement for today, saying on Twitter it will be "unexpected by most." Experts have speculated it could be the latest version of its autopilot system or home energy storage.

How Samsung employees feel: paranoid, in a word, amid the exploding Galaxy Note 7 crisis. "Everyone’s afraid to be heard even breathing," a Samsung staffer told Fortune. "There will be punitive measures; someone will have to take responsibility for this." The company is also facing a class-action lawsuit from three New Jersey customers over the crisis. With Note 7s banned on U.S. flights, Samsung is setting up exchange booths at airports.

Leaked emails: Salesforce didn’t want Twitter five months ago. According to Salesforce board member and former Secretary of State Colin Powell’s hacked emails, the company was considering deals for 14 companies in May, but Twitter wasn't one of them. One thing turning off potential buyers is the platform’s reputation for abuse, notes The Verge. The Anti-Defamation League released a report on Wednesday morning detailing the harassment Jewish journalists are facing on Twitter.