Breakfast Briefing: The 8 stories PR pros need to know on Tuesday morning, 10.18.2016

Omnicom Group's PR firms bounced back from several disappointing periods with a 4.4% revenue increase in the third quarter.

PR rebounds in Omnicom Q3 results. The holding company’s PR firms, which include FleishmanHillard, Ketchum, Porter Novelli, and others, achieved a 4.4.% revenue increase in the third quarter, bouncing back from several subpar periods. Omnicom’s PR firms were down 1.5% in Q3 2015, compared with the year prior.

‘Spong’ no longer. The Minneapolis-based firm formerly known as Spong has rebranded as Carmichael Lynch Relate. Founder and former principal Doug Spong exited the agency early this year for an of-counsel role at Fahlgren Mortine. Agency president Julie Batliner says the name change reflects the firm’s evolution.

Walmart casts CEO in a lead role. The retailer took the unusual step of putting its CEO, Doug McMillon, front-and-center in an ad campaign airing on TV and in social media. Walmart is trying to change the perception that it only offers low-paying jobs along with cheap prices, according to The Wall Street Journal.

Group of police chiefs offers apology. The president of the International Association of Chiefs of Police apologized on Monday for his profession’s treatment of minority communities. Terrence Cunningham, the police chief of Wellesley, Massachusetts, noted that the history of policing is full of valor, but also has "darker periods." Reaction to the speech was mixed.

Melania Trump sits for CNN interview. Donald Trump’s wife told CNN’s Wolf Blitzer that her husband was "egged on" by TV host Billy Bush in his now-infamous 2005 hot-mike incident and said she’ll push to end cyberbullying if she becomes first lady.

From the campaign trail: State Department, FBI clashed on classified markings on Clinton emails; Big labor unions step up election-year spending; Trump says Speaker of the House Paul Ryan wants him to lose; White House press secretary Josh Earnest dings Trump's sniffling after Republican calls for pre-debate drug tests; Clinton up nine points in CBS News poll, six in NBC News/SurveyMonkey tracking poll.

Silicon Valley not impressed with Peter Thiel’s Trump donation. Former Reddit CEO Ellen Pao wrote a guest column in Recode calling out Trump’s comments about ethnic and religious minorities and saying tech-sector groups should separate themselves from him. Other responses have been more muted.

Rolling Stone pulls NBA story. The magazine, in court for a defamation lawsuit resulting from its retracted University of Virginia story, quietly deleted an article about the NBA and domestic violence after the league pointed out several inaccuracies in the story, according to Politico. It later posted an editor’s note explaining its decision. 

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