Grayling replaces FleishmanHillard Fishburn on Virgin Trains PA brief

Grayling has won the public affairs brief for Virgin Trains from the decade-long incumbent agency, following a three-way competitive pitch, PRWeek understands.

Branson's firm has given Grayling the thumbs up
Branson's firm has given Grayling the thumbs up
The agency will carry out public affairs work, including stakeholder support, political intelligence and advice to the operator of the franchises for the East and West Coast Main Lines.

Grayling takes over the public affairs brief from incumbent FleishmanHillard Fishburn. Fishburn Hedges, as it was then known before a merger last year, had held the account since 2005.
Three years later, Fishburn Hedges won PRWeek’s campaign of the year after its work successfully lobbying the Government to reverse its decision to strip Virgin Trains of its West Coast franchise and award it to a rival.

In August, Virgin Trains became embroiled in a public row with Labour leader Jeremy Corbyn after his comms team released footage to the media of him sitting on the floor of one their trains, complaining of overcrowding. The company later claimed many free seats had been available.

Jonathan Curtis, head of public affairs at Grayling, said the win "adds to our hugely exciting roster of premium brands".


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