Sony looks for new PR support in APAC

The technology company and its subsidiary put out tenders for PR services in the region.

(Image via Ian Muttoo, Flickr).
(Image via Ian Muttoo, Flickr).

SINGAPORE: Sony Electronics Asia-Pacific and Sony Mobile Communications Singapore have said they are looking for new PR representation.

The companies launched an open tender process on Monday for the provision of PR services.

The brands’ previous PR agency was WE Communications, which advised Sony Electronics APAC for four years and Sony Mobile Communications Singapore for three years.

Sony said any interested agency will need to provide integrated PR strategy, traditional and social media relations, and counsel for growing consumer awareness of Sony products.

"Sony Electronics Asia Pacific and Sony Mobile Communications Singapore are looking to form a collaborative relationship with a PR agency that has a track record of solid PR expertise, creative communication strategies, and digital smarts," a Sony spokesperson said in a statement. "This request for pitch gives us a chance to explore and discover new talent and new ideas."

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