Tesco to bag initial consumer goodwill in Unilever spat - but how long for?

As Tesco takes on Unilever in a dispute over pricing, PR professionals say the retailer will have won public support in the short term, but may struggle to maintain this if the spat with the FMCG giant goes on too long.

by Sam Burne James
CEO Dave Lewis (r) in one of Tesco's stores last year (Credit: Tesco PLC via Flickr)
CEO Dave Lewis (r) in one of Tesco's stores last year (Credit: Tesco PLC via Flickr)

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