The 2016 PRWeek UK Awards celebrated the best campaigns, consultancies and teams over the past 12 months.
There were 31 categories overall, ranging from Consultancy of the Year to Best Use of a Small Budget.
PRWeek would like to thank our esteemed panel of industry professionals who judged the awards, as well as our sponsors and of course all of the entrants.
In Pictures: PRWeek Awards - part one
Below is the full list of winners – click through to find out the finalists and highly commended in each category:
Gold Awards
Consultancy of the Year: Unity
In-House Team of the Year: Kier Group
Campaign of the Year (Techniques): Spark Something Good – Unity for Marks & Spencer
Campaign of the Year (Sectors): Missing Type – MHP/Engine for NHS Blood and Transplant
Silver Awards
Large Consultancy of the Year: Golin
Mid-sized Consultancy of the Year: Unity
Small Consultancy of the Year: Taylor Herring
Specialist Consultancy of the Year: Pegasus
New Consultancy of the Year: The Romans
Young PR Professional of the Year: Jessica Smith, Virgo Health
Campaigns of the Year
Public Affairs: Trades Union Congress
Healthcare – Ethical & OTC Consumer: #CondomEmoji – Premier for Durex
Health, Beauty, Retail and Fashion: Canine Collection – Pitch for Lyst
FMCG: No label: the world's first transgender beer – The Romans for BrewDog
Automotive and Transport: Get Fit Kwik with Kwik Fit – Taylor Herring
Culture, Media, Sport and Travel: Kids' Takeover – Kaper for English Heritage
B2B: One Surface, 3 Artists – 3 Monkeys Zeno for Microsoft
City and Corporate: Equity for Punks – The Romans for Brewdog
Not-for-Profit: #ShareTheOrange – Alzheimer's Research UK
Public Sector: Missing Type – MHP/Engine for NHS Blood & Transport
Financial Services: Football Fix – Unity for Direct Line
Technology: High-Speed Selfies – Brands2Life for Virgin Media
Campaign techniques
Best Use of Content: #MerryFixmas – Unity for Direct Line
Best Use of Creativity: Missing Type – MHP/Engine for NHS Blood & Transport
Best Use of Planning, Strategy & Evaluation: #LoveTheCoast – Mischief PR for National Trust
Best Use of a Small Budget: Courtesy Pet – SunLife
Most Innovative Use of Digital and Social Media: Missing Type – MHP/Engine for NHS Blood & Transport
Best Integrated Campaign: #DirectFix Unity for Direct Line
Best PR Event: British Heart Foundation
Internal Comms and Employee Engagement: Spark Something Good – Unity for Marks & Spencer
Issues and Crisis Management: Storming Success – Direct Line
Congratulations to all the winners!
Images by Leo Wilkinson – see his website for more
