Two minutes with...Nutrition Stripped's McKel Hill

The registered dietitian, nutritionist, and founder and author of Nutrition Stripped chats with PRWeek's Diana Bradley.

Fast Facts

Health and wellness
Instagram (239,000 followers)
Twitter (11,000 followers)
Pinterest (30,000 followers)
Facebook (55,000 followers)
Snapchat (7,000 views per video)
90% female, aged 20-35; college-educated; people who want a fun, simple approach to healthy eating
Cosmetics brand Fresh; Hass Avocado Board; KitchenAid; Elle Macpherson’s food supplement The Super Elixir

What do you do? 

I am a registered dietician, nutritionist, and founder of Nutrition Stripped, an online platform where I help people feel amazing through whole-food recipes, healthy living articles, nutrition advice, and teaching them balanced wellbeing. In August, I also published a cookbook with William Morrow and HarperCollins called Nutrition Stripped: 100 Whole-Food Recipes Made Deliciously Simple.

When did you start your company?
Nutrition Stripped is three years old. I started it as a creative outlet and went full time eight months later.

How do you interact with brands?
It has to be a brand I genuinely like and use and want to promote to the Nutrition Stripped community. Integrity holds a lot of weight. Brands that feel right could expand Nutrition Stripped itself and help me grow and meet my goals. It has to be mutually beneficial.

What work do you do for brands?
It is important to know what the brand is looking for, what they have going on, and what I have going on. Work includes recipe development and social media campaigns. [With Hass] I speak to the health and nutrition benefits of avocados and am doing a satellite media tour. I also do food photography and write research articles around health and nutrition.

What do you bring to the table that mainstream media doesn’t?
A really humble, laid back, simple approach to healthy living, eating well, nutrition, taking care of yourself, and trying to find a balanced lifestyle. I am very transparent, so I bring that to the table versus thinking of nutrition or health and wellness being in a lab or white coat. And it’s also nice being able to use firsthand experience with clients and readers to help other people.

How do you measure success?
When I first started I was just an entrepreneur focused on making ends meet. But now I measure success via happiness. If I’m happy and finding joy in my work and passion and mixing that together to help people I know I’ll be able to produce the best content I possibly can.

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