The Trades Union Congress co-ordinated a 10-month campaign against the Trade Union Bill, which it claimed threatened the right of workers to strike.
A key part of the strategy was mobilising Conservative and crossbench MPs and peers to defeat the bill or water it down. The TUC ran a programme of lobbying and briefing, supported by print and broadcast activity. Much of the campaign centred on tackling stereotypes about what unions do and whom they represent.
The result was significant – the bill suffered a bruising defeat in the House of Lords and the final scope of the legislation was hugely reduced.
Judges’ comment
An outstanding campaign, delivered at pace with an imaginative approach
Highly Commended
End Backstreet Breeding – Battersea Dogs & Cats Home
Finalists
David Attenborough’s Global Apollo Programme – Headland for Global Apollo Programme
MS: Enough – MS Society
Don’t get frozen out – W for Ben and Jerry’s
