The biggest broadband infrastructure project in a generation called for a launch of equally ambitious proportions. The response was Virgin Media’s High-Speed Selfie booth. Participants were blasted with air at a speed of more than 270mph while taking a selfie, leading to some entertaining (and highly sharable) pictures.
In total, 940,000 people viewed the branded experience when it was stationed in cities across the country – and 4,000 people took part. One could say they were blown away.
Judges’ comment
Powerful images that told a great story with real results
Highly Commended
Don’t try this at home: live-streaming from Wembley Arch with EE’s 4GEE Action Cam – M&C Saatchi PR for EE
Finalists
Keep Believing In Santa – Cow PR for Hide My Ass!
Everyday Illusions – Taylor Herring for Samsung
#BeStrong Anti-bullying Emojis – Vodafone
