The Romans helped BrewDog, the pioneering Scottish craft brewer, break the world record for capital raised via crowdfunding through the latest round of its Equity For Punks scheme, which targets investors in the US.
Equity for Punks was featured prominently in a series of news stories, including ‘Equity For Trump’, where the Republican presidential hopeful was given two free Equity For Punks shares as a Christmas gesture of goodwill, and ‘DIY Dog’, where the brewer’s recipes were published in support of the burgeoning home-brew scene.
The scheme raised £19m, helping fund a new brewery in Ohio and a US distillery.
Judges’ comment
Strong, commercially significant results and great creative
Highly Commended
The $1.1 million effigy – Hope&Glory PR for The Royal Mint
Finalists
Bring In Your Parents – Brands2Life for LinkedIn
Walk the Line – Golin for GWR
Making O2 Impossible to Ignore – O2 and Blue Rubicon
