Purposeful, creative, and commercial were three of the words used by the judges to describe this small but perfectly formed four-strong team.
According to the Kier Group, a listed construction firm, its in-house team has been on an "amazing journey" over the past 12 months, having been restructured to produce proactive, creative campaigns in addition to reputational work.There has also been a greater focus on streamlining, with £260,000 of "duplicated and poorly deployed" agency costs stripped out.
Kier says: "The original aim of the transformation was to create a respected and integral in-house team that delivered proactive, creative campaigns as well as strong reputational protection and – most importantly – produces direct business benefit, not just column inches."
To this end, the group is clearly on the right track, having generated £1m of new business as a direct result of a key PR campaign that involved Kier working with charity partners to develop housing for armed forces veterans.The partnership was later featured on the BBC’s DIY SOS programme.
A small team that has come a long way
British Heart Foundation