PRWeek UK Awards Winners 2016: Internal Comms & Employee Engagement

Unity and Marks & Spencer's initiative to mobilise employees and the public to transform 24 local community projects in 24 hours takes the top prize.

Marks & Spencer created its ‘Spark Something Good’ campaign to inspire employees, customers and the nation as a whole to help out in their communities. 

The goal was to mobilise a large number of volunteers, many of whom were company staff, to transform 24 local community projects in 24 hours. These included a children’s play area, a community farmyard and a soup kitchen. 

The first day was held in London in partnership with social-good platform and events in other cities were scheduled for subsequent days. 

The initiative was a hit with staff and the wider public alike.

Judges’ comment

Pioneering integration of internal and external engagement

Highly Commended

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