Omnicom's DAS promotes Rob Lorfink to global CFO

Lorfink was previously the unit's CFO for the Americas.

Omnicom's DAS promotes Rob Lorfink to global CFO

NEW YORK: Omnicom Group’s DAS division has upped Rob Lorfink to global CFO.   

Lorfink, who was previously DAS CFO of the Americas, will continue reporting to John Doolittle who remains in his role as president and COO of DAS.  Additionally, he will work closely with DAS chairman and CEO, Dale Adams, and the entire DAS leadership team.

Lorfink will focus on client-and-talent-centric strategies for profitable growth. His responsibilities include the global financial management of DAS and its group of companies. 

Lorfink started his career at Weber Shandwick, where he worked for nine years as North America CFO.

In 1999, he joined DAS as VP of finance and operations. In 2003 he was promoted to CFO of DAS agency Ketchum, where he worked for ten years. In his final two years there, Lorfink was president and COO.

He rejoined DAS in 2014.

Omnicom pulled together the PR firms in its DAS division in February into the Omnicom PR Group, putting former Porter Novelli CEO Karen van Bergen in charge of the unit.

Omnicom Public Relations Group named Ketchum partner and European CEO David Gallagher as international president for growth and development in August. Gallagher was not directly replaced as Ketchum’s European CEO. European CFO Mark Hume took on the additional role of Ketchum COO in the region.

The appointments are the latest in a string of leadership changes at both the Omnicom PR Group and Ketchum. In July, Ketchum senior partner and North America CEO Barri Rafferty took on a wider global remit as worldwide president. Ketchum restructured its senior leadership team in June, replacing its executive committee with a 20-member global leadership council made up of top executives from around the world, reporting to Flaherty.

Omnicom Group's PR agencies reported flat organic revenue growth in its second-quarter 2016 financial results, up just 0.1% to nearly $350 million in the period, compared with a Q2 2015 in which it was up just 0.3% compared to the prior year. As well as Ketchum, the group’s PR firms include FleishmanHillard, Porter Novelli, and Marina Maher Communications.

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