The 15 saddest attempts at brand verse from #NationalPoetryDay

National Poetry Day, which takes place on the first Thursday of October, was founded in 1994 to promote verse in the U.K. But thanks to Twitter, where hashtags have a way of flouting borders, it’s become a full-blown thing in the U.S. And where there’s a trending topic, you’ll find brands trying desperately to engage. Yesterday was no exception.

What follows are 15 well-intentioned but ultimately misguided attempts by brands to contribute a verse. Tip for next year: If your plan involves rhyming "Violets are blue" with "healthy for you," just don’t. 

Whataburger

Roses are red
So is ketchup
Here come my fries
Time to bless up ??#NationalPoetryDay

— Whataburger® (@Whataburger) October 6, 2016

Samsung

Looking for peace of mind?
In our #security you'll find
Iris, fingers are biometric locks
Keep files safe on #SamsungKnox#NationalPoetryDay pic.twitter.com/PhbuGhibBZ

— Samsung Business USA (@SamsungBizUSA) October 6, 2016

Sony

Roses are red,
violets are blue,
we’ve got two new cameras just for you.https://t.co/Cn4ZIGVcFPhttps://t.co/HWwSzQ4iwJ#nationalpoetryday

— Sony (@Sony) October 6, 2016

Liftshare

#NationalPoetryDay @Virgin is red, Liftshare is green, hop off the train and share with Christine! https://t.co/DkbJlrgcFv

— Liftshare (@Liftshare) October 6, 2016

Red Vines

Roses are red
Red Vines are red
Poems are hard
Red Vines#NationalPoetryDay

— Red Vines (@RedVines) October 6, 2016

Tidy Cats

poems are cute
kittens are cuter
so look at them all day
on your laptop computer#NationalPoetryDay pic.twitter.com/AHLwJCTWTX

— Tidy Cats (@TidyCats) October 6, 2016

Mignon Plano

My #wine is red
My #Cheese is Blue
I love a good #steak, and I bet you will too!#NationalPoetryDay pic.twitter.com/mZaXcMXUQ0

— MignonPlano (@MignonPlano) October 6, 2016

White Castle

Roses are red
Violets are blue
You deserve a slider
Heck, go for two.#NationalPoetryDay pic.twitter.com/p0kphELTUm

— White Castle (@WhiteCastle) October 6, 2016

Krispy Kreme

A haiku for #NationalPoetryDay:
Krispy Kreme doughnuts
One-of-a-kind sweet glaze, yum!
Doughnuts. Hot. Fresh. Now. pic.twitter.com/B4jphrSdNY

— krispykreme (@krispykreme) October 6, 2016

Giggle

#NationalPoetryDay

Food is good and tastes delicious,
Keeps you healthy, it's nutritious. pic.twitter.com/tVf3Y3zTtx

— Drink Giggle (@DrinkGiggle) October 6, 2016

CoinCorner

Roses are red
Violets are blue
Want to buy bitcoin?
CoinCorner's for you! #NationalPoetryDay https://t.co/WZqvSEb0qr

— CoinCorner (@CoinCorner) October 6, 2016

Viva Towels

In honor of #NationalPoetryDay, we call this one "No Need to Stress." #UnleashClean pic.twitter.com/RD7oxRrFiB

— VIVATowels® (@VIVATowels) October 6, 2016

Cal-EZ

"Roses are red, violets are blue, make the switch to Cal-EZ, it's healthier for you." #NationalPoetryDay #LoveYourBones #ProtectYourBones pic.twitter.com/GRaQUwld96

— Cal-EZ (@cal_EZ) October 6, 2016

Upper Deck

Never leave packs behind,
A treasure may lay inside,
Don't let someone else get them!
UD hits, you've got to have 'em!#NationalPoetryDay

— Upper Deck (@UpperDeckSports) October 6, 2016

BirdDog Software

BirdDog, BirdDog your company's ultimate best friend
We vow to provide the best products and services until the end. #NationalPoetryDay pic.twitter.com/gRSv5TB7mf

— BirdDog Software (@birddogsoftware) October 6, 2016

This story first appeared on campaignlive.com