Breakfast Briefing: The 5 stories PR pros need to know on Friday morning, 10.7.2016

Hurricane Matthew; the September jobs report; T-Mobile's brief outage.

Leading Friday morning’s news cycle: Hurricane Matthew. The governors of Florida and South Carolina have press briefings scheduled for this morning as the storm hits parts of Florida’s coast. Thousands of flights have been cancelled. The hurricane is also bound to result in significant costs for southeastern homeowners. Florida Governor Rick Scott, a Republican, is facing criticism for declining to extend the state’s voter-registration deadline due to the storm.

What to watch Friday morning: The September jobs report. Bound to become a campaign talking point, last month’s jobs report is set to be released by the Labor Department on Friday morning. Analysts expect the unemployment rate to remain at 4.9%. Update: The U.S. economy added 156,000 jobs last month, lower than expected, and the unemployment rate creeped up to 5%.

T-Mobile quickly fixes outage. T-Mobile’s national network briefly suffered an outage early Friday morning, but the telecommunications company won kudos from customers by quickly fixing it. CEO John Legere thanked customers for their patience on Friday morning.

Snap prepares IPO. The newly rebranded parent company of Snapchat is preparing to go public as soon as March. The social media platform could be valued at $25 billion, according to The Wall Street Journal. Marketers have concerns about the company’s targeting and measurement.

Trump, Clinton prepare for Sunday debate. The second face-off between the two major presidential candidates is set for 9 p.m. EST on Sunday night. Trump held a town hall of sorts in New Hampshire on Thursday evening, though the Republican nominee claimed it wasn’t a debate warm-up at all. To regain momentum, Trump will need to act more like running mate Mike Pence and avoid unforced errors on Sunday night, according to The Hill.

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